From Ghost Chips to GIMME: A Modern Twist on Preventing DUI

From Ghost Chips to GIMME: A Modern Twist on Preventing DUI

In 2011, New Zealand’s Transport Agency (NZTA) launched one of the country’s most memorable campaigns “Ghost Chips”. The ad, directed by Steve Ayson and produced by Clemenger BBDO, portrayed a young man debating whether to stop his friend from driving drunk. The surreal moment when his friend turns into a ghost offering “ghost chips” became a nationwide cultural phenomenon.

The humor and humanity behind the message sparked conversations across Aotearoa, helping reshape how Kiwis think about drink driving. Fast-forward to today, and another New Zealand brand, GIMME Delivery, is tackling the same issue this time, through technology, convenience, and responsible innovation.

Convenience That Keeps You Safe

GIMME Delivery isn’t just another online bottle store it’s a smarter, safer way to enjoy your drinks.

By providing 45-minute liquor delivery in Auckland, Tauranga, Christchurch, and Dunedin,

and next-business-day delivery anywhere else in New Zealand, GIMME removes one of the biggest reasons people risk drink driving: the urge to head out for “just one more.”

With over 6,000 drinks available, GIMME brings your favorite beverages to your doorstep meaning you never have to drive after drinking again.

Customers can explore:

By making alcohol more accessible at home, GIMME transforms how New Zealanders celebrate without ever compromising safety.

The Link Between Convenience and Responsibility

Statistics from Waka Kotahi and the NZ Police reveal that alcohol contributes to around one-third of all fatal road crashes. Despite decades of awareness campaigns, impaired driving continues to be a challenge often triggered by convenience and impulsive choices.

That’s where GIMME’s model shines. Instead of focusing only on punishment or persuasion, it offers a real-world alternative:

“If you can get drinks delivered in 45 minutes, there’s no reason to drive after drinking.”

This blend of accessibility, speed, and responsibility embodies the modern Kiwi mindset practical solutions for real problems.

How GIMME Is Leading Responsible Drinking in NZ

Beyond delivery, GIMME’s ethos revolves around community safety and education. Here’s how the company builds responsibility into every order:

1.  Age Verification and Compliance

GIMME enforces strict age verification both online and upon delivery, ensuring compliance with New Zealand liquor laws. No delivery is made without ID checks.

2.  “Plan Ahead” Messaging

The platform encourages customers to plan their night before they start drinking. Order your drinks early, so there’s no temptation to drive later.

3.  Partnerships and Awareness

GIMME collaborates with local authorities and responsible drinking campaigns, amplifying public awareness and promoting moderation across social channels.

4.  Non-Alcoholic Alternatives

The company also promotes zero-alcohol drinks, perfect for designated drivers or those who want the social experience without the buzz.

From Ghost Chips to GIMME: Evolution of the Message

While Ghost Chips relied on humor and storytelling, GIMME relies on convenience and technology. Both share the same mission preventing harm and saving lives.

Together, they represent two sides of the same coin creativity and innovation driving a safer, more responsible drinking culture.

Why GIMME’s Model Works

  1. Local Speed Meets National Reach – With 45-minute delivery in key cities and next-day options nationwide, GIMME is both local and accessible.
  2. Afterpay & Easy Payments – Flexible payment options make responsible shopping
  3. Real-Time Tracking – Customers can follow every order in real-time for
  4. Loyalty Rewards – Earn points and enjoy promotions like “$25 off your first ”
  5. Huge Selection – 6,000+ products, from classic Kiwi beers to premium 

It’s this balance of variety, speed, and safety that makes GIMME stand out in the growing alcohol delivery market.

Changing Culture Through Everyday Actions

New Zealand’s success in reducing drink driving has come from creative messaging, community action, and modern innovation. Campaigns like Ghost Chips changed perceptions; services like GIMME are changing behavior.

By making it effortless to enjoy drinks without getting behind the wheel, GIMME turns responsibility into a natural choice not a forced one. It’s proof that technology can build safer communities, one delivery at a time.

Conclusion: Drink Smart, Stay Safe, Choose GIMME

From the heartfelt humor of Ghost Chips to the on-demand convenience of GIMME Delivery, the message remains timeless don’t drink and drive.

What’s changed is how easy it’s become to make the right decision.Whether you’re in Auckland, Tauranga, Christchurch, Dunedin or anywhere else in New Zealand.

GIMME’s 45-minute delivery ensures your next round arrives safely at your door. No keys, no risks, just good times.

Call to Action:

Ready to drink smart and stay safe?

Order your favourite beer, wine, or spirits today from GIMME Delivery 45-minute liquor delivery in major NZ cities and next-day service nationwide.

Stay home, relax, and let GIMME bring the good times to you because the best nights never end on the road.

 

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